*Click on keyholes to enlarge
'ACTIVATE BLUETOOTH ON YOUR PHONE AND DISCOVER A SECRET'
Those commuters who were intrigued enough were sent exclusive offers to Belguim
Eurostar
PRINT • OOH DIGITAL In this instance, the problem for Eurostar was not the brand, it was the destination. ‘Belgium? There’s nothing there.’ Contrary to the facts, that was the perception. So we decided to create an air of mystery around the place to whet people’s appetites. Rather than use the Eurostar logo, we created a microsite instead: europesbestkeptsecret.com Without mentioning Belgium by name, the ads just gave simple facts about the country. While the site explained why you should visit and how you can get there cheap with Eurostar.
