On a media budget of £250k, Campo Viejo enjoyed 19% value growth year on year vs. the overall category growth of just 8%
Campo Viejo
OOH • WEBSITE DESIGN This spanish wine was perceived as a fresh take on a rioja. It deserved to be as vibrant as the country where it was created. In stark contrast to most wine advertising which is generally photographic and void of any personality, a Picasso-inspired image gave us the character of the wine and subsequently, a powerful visual identity for the brand.
