Refinishers love to share their knowledge and skill. Using this organic content, we saw an opportunity to increase our reach by hat tipping their honest opinion of the DV1.
DeVilbiss
BROCHURE • CONTENT Originally a B2B project to sell a new spray gun to automotive refinishers, However, we saw an opportunity in creating something much bigger for the brand by using the gun as the launchpad. 'Show your true colours' became the new brand platform for the famous American spray company.
