Grenadier

CONTENT • SOCIAL Ineos’ purpose is to further everyone’s understanding of the world through exploration. Google Street View does this, but they only go so far. The idea was to go beyond Google Street view's limitation to show the car’s off-road capabilities, We decided to plot new routes and create a type of treasure hunt, where people could win a Grenadier.

We posted the GPS coordinates of each new route. These took you to a pin on Google Maps where the route started. You had to click along the newly plotted roads in Street View to spot the new Grenadier. People could then share their discoveries.

As it's free to upload images to Google Photos, we saw an opportunity to pepper the Grenadier within the landscape  
↑Back to Top